Nov 14, 2023
This off-the-cuff episode is a little more about
business-building strategies for beauty professionals. Learn
simple strategies to enhance your beauty business online by
evergreening your website. Grant taught me a few things in this
episode, and if you run a business, you’ll want to listen to
this.
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Guest Information
Grant Kantsios
IG @happy.tans
[00:00 – 10:36] Beauty Industry Insights and Entrepreneurial Wisdom
- The Bombshell Beauty Rituals Podcast features skincare and product discussions for professionals.
- Happy Tans, led by Grant Conscious, is undergoing rebranding and broadening its services.
- Happy Tans is repositioning itself, offering website support, and seeking a wider clientele.
- Emphasis on self-care, stress management, and work-life balance, particularly for entrepreneurs in the beauty industry.
[10:36 – 20:31] Fitness, Business, and Web Design: A Holistic Approach
- Gradually increasing running distances, a consistent practice since college, has expanded endurance capabilities.
- Personal exercise preferences, whether running or lifting, are discussed, emphasizing individual strengths and interests in the gym.
- Despite the demands of the business, ensuring gym time remains non-negotiable showcases the importance of time management and self-care.
- Tackling challenges in website design, particularly for businesses with diverse services, involves ongoing efforts to streamline the process for efficiency.
[20:31 – 30:06] Efficient Website Creation, Skincare Insights, and User-Centric Marketing
- Streamlined website creation process with templates for client customization.
- Loom and video tools for efficient asynchronous feedback and communication.
- Acknowledgment of genetic influence on skincare routines.
- Emphasis on user-friendly websites as crucial marketing hubs, favoring simplicity and easy navigation.
[31:22 – 38:00] Maximizing Website Credibility and User Experience
- Social media reinforces website credibility and authenticity.
- Utilize analytics and tools like Hotjar for tracking user journeys and feedback.
- Evergreen SEO benefits provide long-term organic ranking advantages.
- Website aesthetics influence user perception and credibility.
Key Quote
"Balancing Fitness and Business for Long-Term Success" - Elizabeth Steffen
SPONSORSHIP This podcast is brought to you by Vanilla Sugar Face & Body. If you want to build self-confidence with innovative solutions and feel comfortable in your own skin visit https://www.vanillasugarfaceandbody.com
Let’s get connected!
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Facebook: @vanillasugarfaceandbody
Email: liz@vanillasugarfaceandbody.com
You can find Liz on Instagram and Visit her website https://www.elizabethsteffen.com
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